Friday, January 1, 2010

CRM Marketing Communication Learning

In an exceedingly situation of recent news Gina is the newly appointed Manager of Marketing Communications for a large corporation. She is responsible for the activities of seven employees, all of whom are with the corporate for several years and are experienced, creative and competent at their jobs. In an attempt to seem robust and managerial, Gina has “laid down the law” in her new department. She has asked everyone to account for their time by project and to submit a weekly report of their activities. In addition, she has installed a sign in/out board to keep track of employee breaks and lunch hours. And another case is Jill recently returned to her job as Executive Assistant after two months of maternity leave. Her boss, Susan, is thrilled to have Jill back as a result of the temp assigned to hide for Jill left a lot to be desired. But, within the past week, Susan has noticed that Jill is terribly tired and is spending a ton of time on personal calls.

Whereas Jill’s work is obtaining done, and the standard hasn’t suffered, Susan voices her concerns. Jill confesses that her babysitter isn’t working out and that the baby is keeping her up at night. Susan explains that while she is sympathetic, it is vital that Jill reduce the quantity of non-public calls she is creating and be a lot of alert on the job. She conjointly asks Jill to take on the added responsibility of a special research project as a result of “no one else in the corporate is capable of finishing it on time”. If high expectations are being communicated by the manager within the situation, discuss what advantages may result. For the sake of distinction, faux the manager within the state of affairs held low expectations for the worker(s); what would possibly that low-expectation manager have done in these eventualities and what would the result be?

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